Hyderabad Dec. 1: Tollywood seems to have taken the hit of the series of terror attacks in Mumbai with the occupancy in city’s theatres dropping by more than 40 per cent in the last three days. “Our film was released last Saturday. The first week collections are very important to any film. But there is a huge dip in the number of people turning up for shows due to fear of attacks. The collections have decreased drastically in the city,” said Mr Sai Kiran Adavi, the director of the film Vinayakudu.
Filmmakers say frequency of bomb blasts in the country is leaving Tollywood with a huge losses. They say whenever there is a bomb blast in the country there is a fall in the occupancy in the theatres. “The impact of the terror attack is evident with a fall in our collections. With reports coming in that Hyderabad could be the next target of the terrorists, people have stopped coming to theatres. The lack of security measures will dampen our business,” said Mr Devi Prasad, the director of Blade Babji.
The Andhra Pradesh film chamber of commerce and trade estimated a loss of 40 per cent revenues to the industry due to the blast. Mr K.S. Ramarao, the president of the chamber said that there are hardly any women and children coming to the theatres. “The situation might continue for a few more months and requested the government to take up steps to improve the security in the city,” he said. The collections have come down in Bengaluru and Chennai too where Tollywood films have a significant market, he added. “The night shows have hardly any audience in the theatres. When they have attacked star hotels, it may not be difficult for them to attack theatres,” Mr Ramarao added.
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