Hyderabad, Sept. 23: The Telugu Desam is in search of a powerful slogan like Telugu Atma Gouravam (Telugu self respect) which had rocked the state in 1983 and helped the party win the election. The Telugu Desam president, Mr N. Chandrababu Naidu, is asking all his party men to come up with such a slogan. However, the slogans developed by his leaders have all been directed against the Chief Minister, Dr Y.S. Rajasekar Reddy. The party’s deputy leader, Dr Nagam Janardhan Reddy came up with the slogan Puli Raju pani ayipoyindi (Tiger Raju’s work is over).
Mr Naidu did not like the Chief Minister being called Puli Raju and rejected the slogan. Dr Kodela Siva Prasada Rao suggested "Mr Ten per cent" for Dr Rajasekhar Reddy, pointing to the level of corruption with the slogan. Mr Naidu rejected this suggestion also.
The party had earlier come up with a slogan Swarnandhrapradesh (Golden Andhra Pradesh) before the 2004 elections. Most of the leaders were keen to retain the same slogan as it was widely publicised and had became popular. However, Mr Naidu was not satisfied and told his party leaders to search for an ideal slogan in the run-up for elections.
He made it clear that it should not be negative slogan targeting one person or party, but one that could elevate the Telugu Desam on the whole. After coming to power in 1996, Mr Naidu coined Prajala Kosam... Pragati Kosam (for the people.. for the development) and used it until 2002. Then came the Swarnandhrapradesh slogan along with Vision 2020. "We are looking at a powerful slogan which can motivate the party activists and attract the people to the party. The earlier slogans will not be abandoned. New slogans are refreshing," said Mr Ravula Chandrasekar Reddy, the party’s general secretary.
No comments:
Post a Comment